​Institutions should adopt digital mentality to succeed

Can you talk about your job description for our readers?

I am the director of Data Market Department of Business Solutions Development. I and my team are in charge of Microsoft technologies, cloud technologies, digital channels, and marketing and selling Data Market products, and work development.

What kind of services do you provide and for which sectors?

As Data Market, we aim to attain flexibility, business continuity, and efficiency through corporate solutions for our references in telecommunications, retail, health, and general sectors. We provide solutions and services to our clients regarding portal and business flow solutions, management of customer relations and documents and corporate content, management of service desks and services, identity management, messaging and combined communication, network and security components, system management, data storage and virtualization, business continuity, data centre and cloud informatics.

Digital transformation has been a hotly debated issue in business world for the past five years. In your opinion, how does the business world achieve this transformation? IS there sufficient awareness on this issue?

The earth-shattering changes in technology, increasing and globalising rivalry, and customer expectations force institutions to inevitably undergo a digital transformation. Institutions are in need of changing their technologies, coming to the fore and digital transformation to satisfy customer expectations. Our country is new in the digitalisation process. Many institutions are taking the issue seriously, but, some are still not aware of its importance. Banking sector in our country is leading the field in terms of digitalisation followed by service, retail, and automotive sectors. Especially together with Industry 4.0, it is important for manufacturing sector to invest in digitalisation process hastily in order to maintain its share in the world market and compete with global corporations. In order to accelerate in digitalisation, it is necessary to manage many agendas simultaneously. The key point is to determine long-term strategies and create channels to reach customers which means reaching customers without mediators.